Why Social Media Consistency (and Updating Your Website) Will Not Fix Your Business

Everyone online says the keys to success are:

1. Show up consistently on social media
2. Update your website
3. Start a podcast

I have seen so many formulas that promise engagement if you post for 30 days straight or follow a calendar. The endless ads about social media schedules claim to unlock growth, but it is exhausting even to think about. And we know this cannot be the truth.

Here is how we know:

• If consistency alone were the answer, every person posting daily would already have a thriving business.
• Many entrepreneurs with small or inconsistent online presences are absolutely successful 

Here in The Out Beyond, we do not believe that forcing yourself to do anything leads to success. Forcing yourself to show up consistently on social media is not the way to grow your brand for the long term. In fact, showing up on social media may not be in your best marketing plan … at all. Forced “consistency” is not sustainable and it does not attract the clients who are meant for you.

Why not? Because consistency cannot clear the real mud in the water. These things are often:

• Lack of clarity on what you are offering
• Pricing that does not support your life
• Not getting paid what you are worth
• Systems that do not serve you
• Misalignment with how you actually work best

Even if you post every day, if your backend systems are broken, you will miss opportunities. If your offers are not clear, your content will not convert.

So what do we do instead? Consistency is not bad, but it is not the cure. Your business does not need more posts or a prettier website. It needs a foundation that feels like home. A business that is authentically you. A place where you offer clear services that meet real needs. A supportive ecosystem and structure that serves rather than stagnates. Trust in yourself and your rhythms. And relationships and word of mouth grounded in real transformation.

So what’s a turtle step you can take right now instead of forcing another post or diving into a website redesign? Choose one from the list below that feels most warm and inviting (or pick your own if these don’t light you up):

• Write down one clear sentence about what you offer and who it helps
• Check your prices and ask honestly if they support the life you want
• Identify one system that feels clunky and choose a lighter way to handle it
• Take a break and listen to what your body is saying about how you actually want to work

Small, steady moves like these build a business that lasts far longer than any posting calendar.